This Privacy Policy describes how Huaihua Yuejin Cross-Border E-Commerce Co., Ltd. (hereinafter referred to as the “Company”, “we”, “us”, or “our”) collects, uses, stores, protects, and processes personal information obtained through our website and related online services (collectively, the “Website”). This Privacy Policy applies to all users, visitors, and customers who access or use the Website, particularly in relation to the browsing, purchase, and interaction with men’s and women’s apparel products offered through our cross-border e-commerce operations.
We recognize that privacy is a fundamental right and are committed to handling personal information in a lawful, fair, transparent, and responsible manner. This Privacy Policy explains in detail the types of information we may collect, the purposes for which such information is used, the circumstances under which information may be shared, and the measures we take to safeguard personal data.
By accessing or using the Website, you acknowledge that you have read, understood, and agreed to the practices described in this Privacy Policy. If you do not agree with any part of this Privacy Policy, you should discontinue use of the Website.
1. Scope of This Privacy Policy
This Privacy Policy applies to personal information collected through:
- The Company’s official website and any associated pages or subdomains
- Online shopping features related to men’s and women’s clothing
- User accounts, order processing, and customer interactions
- Marketing, analytics, and performance optimization tools used on the Website
This Privacy Policy does not apply to third-party websites, platforms, or services that may be linked from the Website. We are not responsible for the privacy practices, content, or data handling policies of any third parties.
2. Types of Information We Collect
We may collect personal and non-personal information in various ways, depending on how you interact with the Website.
2.1 Personal Information
Personal information refers to any information that can identify or reasonably be linked to an individual. This may include, but is not limited to:
- Name or username
- Billing and shipping information provided during checkout
- Account login credentials created by the user
- Order history and purchase records
- Information voluntarily submitted through forms or account settings
The specific information collected may vary depending on the features you use and the services you request.
2.2 Non-Personal Information
We may also collect non-personal information that does not directly identify you. This may include:
- Browser type and version
- Device information
- Operating system
- IP address or general location data
- Website usage patterns and navigation behavior
- Time and date of visits
Such information is generally used for analytical and statistical purposes.
3. Methods of Information Collection
Information may be collected through the following methods:
- Direct submission by users when placing orders or creating accounts
- Automatic data collection through cookies and similar technologies
- Server logs and analytics tools
- User interactions with the Website’s features and content
Information is collected only when it is reasonably necessary for legitimate business purposes.
4. Purpose of Information Use
We collect and use personal information for the following purposes:
- To process and fulfill orders for men’s and women’s apparel
- To manage user accounts and customer relationships
- To provide customer service and respond to inquiries
- To improve Website functionality, design, and user experience
- To analyze trends and user behavior for business optimization
- To ensure security, prevent fraud, and detect unauthorized activities
- To comply with applicable legal and regulatory obligations
We do not use personal information for purposes incompatible with those described in this Privacy Policy.
5. Cookies and Tracking Technologies
The Website may use cookies, web beacons, and similar technologies to enhance user experience and improve service quality.
Cookies are small text files stored on a user’s device that help recognize returning visitors and remember preferences. Cookies may be used to:
- Enable core website functionality
- Maintain login sessions
- Analyze website performance and traffic
- Customize content and shopping experiences
Users may manage or disable cookies through browser settings. Please note that disabling cookies may affect certain features of the Website.
6. Cross-Border Data Processing
As a cross-border e-commerce company, the Company may process information across different regions in order to operate and provide services efficiently. Personal information may be stored or processed on servers located in different jurisdictions, subject to appropriate safeguards and security measures.
We take reasonable steps to ensure that personal information receives an adequate level of protection regardless of where it is processed.
7. Information Sharing and Disclosure
We respect user privacy and do not sell personal information. Information may be shared only under the following circumstances:
- With service providers necessary to operate the Website and fulfill orders
- When required by applicable laws, regulations, or legal processes
- To protect the rights, property, or safety of the Company, users, or others
- In connection with business restructuring, merger, or asset transfer
All third parties involved in data processing are required to handle information in accordance with applicable privacy and confidentiality standards.
8. Data Retention
Personal information is retained only for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law.
When personal information is no longer needed, we take reasonable steps to delete, anonymize, or securely dispose of it.
9. Data Security Measures
We implement reasonable administrative, technical, and organizational measures to protect personal information against unauthorized access, loss, misuse, alteration, or disclosure.
Security measures may include:
- Access control and internal authorization procedures
- Secure server infrastructure
- Regular system monitoring and maintenance
- Data minimization and internal confidentiality policies
While we strive to protect personal information, no method of transmission or storage is completely secure.
10. User Rights and Choices
Depending on applicable laws, users may have certain rights regarding their personal information, including:
- The right to access personal information
- The right to request correction of inaccurate data
- The right to request deletion of information under certain conditions
- The right to object to or restrict certain processing activities
Requests related to personal information will be handled in accordance with applicable legal requirements.
11. Account Responsibility
Users are responsible for maintaining the confidentiality of their account credentials. Any activity conducted through a user’s account is deemed authorized by the account holder.
We encourage users to use strong passwords and to notify the Company immediately of any unauthorized account activity.
12. Children’s Privacy
The Website is not intended for use by individuals under the age of legal majority. We do not knowingly collect personal information from minors.
If personal information of a minor is identified, reasonable steps will be taken to remove such information.
13. Marketing and Promotional Activities
The Company may use non-sensitive information to analyze customer preferences and improve product offerings. Marketing activities, if any, are conducted in a manner consistent with this Privacy Policy.
Users may have the option to manage marketing preferences through available Website settings.
14. Third-Party Services and Links
The Website may contain links to third-party platforms or services. This Privacy Policy does not govern the practices of such third parties.
Users are encouraged to review the privacy policies of any external websites before providing personal information.
15. Business Transfers
In the event of a merger, acquisition, restructuring, or sale of assets, personal information may be transferred as part of the business transaction, subject to continued protection consistent with this Privacy Policy.
16. Policy Updates and Revisions
The Company reserves the right to update or modify this Privacy Policy at any time. Changes will become effective upon publication on the Website.
Users are encouraged to review this Privacy Policy periodically to stay informed of any updates.
17. Acceptance of This Privacy Policy
By continuing to access or use the Website, you acknowledge that you have read and understood this Privacy Policy and agree to the collection and use of information as described herein.
18. Language and Interpretation
This Privacy Policy is written in English and intended for international use in connection with cross-border e-commerce activities related to men’s and women’s apparel.